The launch of our new website seemed like the perfect opportunity to start a blog so here we have it – our very first post! Over the coming weeks and months we’ll be filling our blog with informative, design-related articles as well as tips and advice for busy managers who want to take their marketing to the next level but struggle to find enough hours in the day.
Do you currently have a blog on your own website? If not it’s time to take a look at how it could seriously improve traffic to your website and help to generate sales leads.
60% of marketers say blog content creation is their top inbound marketing priority. (HubSpot, 2016).
Consider these eye-opening statistics from Hubspot:
- Companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published 0-4 monthly posts.
- B2B companies that blogged 11+ times per month had almost 3X more traffic than those blogging 0-1 times per month.
- B2C companies that blogged 11+ times per month got more than 4X as many leads than those that blog only 4-5 times per month.
- Companies that published 16+ blog posts per month got about 4.5X more leads than companies that published 0-4 monthly posts.
This research clearly demonstrates that blogging can be a powerful tool in your digital marketing armoury. Use it, enjoy it and be prepared to get some great results from it!