New World Capital

THE CHALLENGE: A London based company focused on offering innovation in value and wealth in the African market by sourcing attractive deals for investors to buy into projects across the Continent. Having come to it that their current branding was beginning to feel tired and dated, New World Capital engaged Action Studio to develop a fresh, modern image befitting to their status within the exclusive London financial sector.

THE OUTCOME: Our response was simple. Taking inspiration from the architecture of The City we retained the curved line elements of the existing logo but crafted them into a clean, straight edged alternative. This striking form was combined with a sans serif typeface for the logotype and text to produce a balanced and effective end result. The introduction of gold foil was a crowning touch to this polished and powerful marque. We’re confident it will be up there with the best for many years to come.