Modular Connected Solutions

THE CHALLENGE: Modular Connected Solutions (MCS) commissioned us to create an overview brochure for their new audio visual solutions service. This division of the company was still in the early stages of development, so existing projects and photography were quite limited but we needed to produce something that wouldn’t only showcase their skills but reassure a prospective customer that MCS could deliver on their audio visual requirements. The brief was simple, ‘it must be clean and clear’ – an approach that we love and will always recommend to our clients as the most effective way of portraying professionalism and instilling confidence.

THE OUTCOME: Action Studio reviewed the existing MCS brand and developed a design style for this new venture which would complement the established core of the company whilst clearly representing the two different facets of their business. We explored a square brochure concept, incorporating a closed gate fold to effectively focus on four main specialisms within the service offered. Each of these was presented together with a brief overview, a stand-alone icon and some eye-catching photography. This format, combined with matt lamination and subtle use of spot UV varnish was incredibly effective, whilst the accompanying branded envelope was simply the icing on the cake!