Lean Direction

THE CHALLENGE: A recently formed company, but based on solid foundations of knowledge and experience dating back many years, Lean Direction asked us to develop a new identity and design a service overview brochure. As specialists in streamlining business processes for continually improving efficiency, quality and performance, it was immediately clear that a professional image was needed. Something simple, confidence inspiring and memorable.

THE OUTCOME: We selected two high-impact, primary colours to form the core of the identity and applied these to the brochure illustrations. These vivid infographics were used to highlight service offerings clearly and creatively, enabling the reader to quickly absorb information without having to engage with text-heavy descriptions. Choosing to print onto uncoated stock proved to be a winner and provided a beautiful end result to this enjoyable project.