The Connoisseur’s Collection

THE CHALLENGE: The Connoisseur’s Collection specialises in high-end drinkware, including a range of hand cut lead crystal glasses. As a newcomer looking to break into a competitive market, they asked us to help develop an attractive visual identity that would complement their superb products and provide a strong foundation for success.

THE OUTCOME: To begin with we developed a simple but effective logo, incorporating a corkscrew brand mark that can also be used to good effect as a standalone icon. Following on from this we designed some attractive new product packaging, plus other offline marketing collateral including roller banners for promoting the range at trade shows.