Orville & Rhodes

THE CHALLENGE: Orville & Rhodes were already a successful boutique coffee brand when they commissioned us to help raise their profile in preparation for a national sales drive. Whilst retaining the existing logo we were asked to help rejuvenate the brand in view of producing new product packaging and marketing collateral.

THE OUTCOME: Our initial proposal to introduce a tri-colour stripe feature representing the three different coffee blends was well received. This element, combined with some carefully selected emotive imagery, helped to add a new friendly personality to the brand which was reflected in the revised blend descriptions and the eye-catching new packaging designs.