Global Dental

THE CHALLENGE: As a solution provider for the modern dental practice, Global Dental offer the complete package, including surgery fit-out, refurbishment, equipment, consumables and ongoing support. Following a change of ownership and some fresh direction, we were commissioned to develop a new visual identity that would provide the company with a solid foundation for rapid growth and progression.

THE OUTCOME: Having developed a sharp new GD logo mark we selected a palette of complimentary colours to differentiate their three key offerings – Environments, Support and Equipment. We proceeded to design various items of online and offline marketing collateral including printed stationery, promotional material and email campaigns, plus a fully responsive, search-optimised website with ecommerce functionality.