ATV Africa

THE CHALLENGE: Arise Consult specialise in strategic communications and public relations counsel to clients facing a broad spectrum of issues and challenges. Their geographical expertise is Africa and they commissioned us to create an identity for a new TV channel called ATV Africa.

THE OUTCOME: Using a bold palette of multiple colours to highlight diversity we developed an eye-catching logo which incorporated an outline shape of the African continent. Following a very positive response to the initial logo concepts we proceeded to create a variety of media.