THE CHALLENGE: When our promotional merchandise division, Premier Marketing, decided to rename and rebrand, we were very happy to help out! The overarching goal was to develop a new visual identity that could be tied-in with our other two divisions to create a cohesive group of brands. Following extensive research into potential new names we settled on Action Promote – and then the creative work began!
THE OUTCOME: Having developed a striking new ‘A’ logomark we also introduced a fresh colour palette that would reflect both the company’s heritage and their creative approach. Following on from this we redesigned all of their marketing collateral including an overview brochure, printed stationery and, of course, their branded merchandise. Lastly, we handled the SEO, copywriting, design and development for a new, fully responsive website with some advanced features and functionality (click the computer screen image below to check it out!).