NEWS & VIEWS

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Why is a Clear Creative Brief Essential for Your Next Design Project?

Why is a Clear Creative Brief Essential for Your Design Project?

The first step in any design project is to develop a creative brief. You may be thinking, “Well, I called my designer and emailed them a photo of some notes I made – surely they can work out what I want from that?”. Unfortunately not. Although designers are amazing people, they don’t know your business as well as you do and they can’t read your mind! That’s why a clear creative brief is an essential ingredient in any design project.